In collaboration with:
Seppo Salminen, Heikkisen Haka
exhibition furniture

Tuomo Tammenpää, Mindworks Ltd.
user interface

The program license
Cycling ’74

It seems that today’s cities are filled up with images. Spaces without some form of advertisements are becoming scarce. The city-dweller’s field of vision is dominated by commerce.The signage in cities provides an international language for navigation and is part of Western consumer culture, in New York and Tokyo as well as in Helsinki.

Architect and researcher Pasi Kolhonen wants to reveal with his City Wipeout installation just how many images, texts and signs we find in our everyday environment. The installation consists of pictures which unveil an ordinary face of the city centre. The pictures are reflected one-by-one on the wall. The user interface allows the spectators to wipe the view clean of everything but the advertisements, signs or logos. All that remains is the blanket of advertising that covers the entire city. That blanket is not always noticed although it is constantly present in our daily life.

The pictures have been shown, in two earlier exhibitions in Finland, in pairs of the original view and the one without the buildings, vehicles and people. Pasi Kolhonen was also awarded an honorable mention for these picture pairs in the professional architect category in The Città, Third Millennium International Competition of Ideas, investigating the problems presented to cities by the new millennium, at the Venice architectural biennale in 2000.

At the moment, Pasi Kolhonen is studying the effects of advertising on city space as a full-time researcher at the School of Visual Culture in the University of Art and Design Helsinki. He is preparing his doctoral thesis on Realization of Cityscape. The photo exhibition forms an important part of it. The research work continues with the themes that Kolhonen introduced in his master’s thesis at the Department of Architecture in the Helsinki University of Technology.

Summary in Finnish