Wedding gown wedding Gown



Tuija Järvenpää is more interested in the opportunity of creating disposable products than in making them permanent. She has designed throwaway clothes, dishes and textiles. She finds it disturbing that objects should be left forever in closets after they have outlived their function as usable objects. The fate of a disposable product is predestined. By creating products that are explicitly designed for a short life span that correlates to their nature, Järvenpää wishes to offer an alternative that will help render people’s lives more comfortable and also gradually change their patterns of behavior.

The manifold prototypes of the wedding gown have been made out of shiny translucent white paper. The basic gown model can be styled with various prints, ornamental cut-in patterns and folds. The model has been influenced by cartoon aesthetics. It is available in medium and large sizes. In addition, there is a version for pregnant women. Due to their mass-produced character, the gowns are not meant to cling round the figure of each user. These dresses have been designed for one-trip use only. That is why they are perfect for events like weddings. After the event, they can be ripped off and thrown away. The material is suitable for paper recycling. With the wedding gown, Tuija Asta Järvenpää aims at showing that even disposable products can be valuable.

The wedding gowns made out of paper were introduced in the spring of 2005 in conjunction with the exhibition Accelaration at the Kunsthalle Helsinki. During the event, a number of couples took part in a wedding ceremony and said "I do" in front of a marriage clerk. Each bride wore one of the dresses made of paper designed either by visual artist Maria Duncker or designer Tuija Järvenpää. The event was a success. Just one ad in a newspaper and many more than the nine chosen couples wanted to be part of the ceremony. For years, both designers had worked, unknown to each other, on the idea of a paper dress. When they learned that they had similar plans they chose to jointly create a special event around the dresses at the Kunsthalle. The wedding ceremony with the wedding gown catwalk and the group wedding were their solution to get the dresses actually worn instead of just being on display in a museum.

Tuija Järvenpää works in her design studio in Helsinki, and is specialized in interior, graphic and product design. She has also created the exhibit design for several exhibitions at the Helsinki City Art Museum. Järvenpää finds design without a commission therapeutic. She was trained in the Netherlands, at the Gerrit Rietveld Academie in Amsterdam where the emphasis is more on independent projects and less on client-oriented commissions than in Finland.

Summmary in Finnish